Creative agency · Advertising
Eight ways to leave a mark.
High-performing, profitable ads, each with its own idea. Built around your customers, shot on camera with actors.
They trust us
The problem
A concept that works elsewhere worked for someone else.
Many agencies sell the same thing today: the best concepts of the moment. They spot an ad that performs, at a competitor or in a completely different industry, then adapt it to your product. It gets presented to you as a creative strategy.
The reason gets lost along the way.
An ad works because it rings true for specific people, at a specific moment. Move it elsewhere and only the form is left.
Everyone ends up looking the same.
Within a category, brands end up running the same ad with a different logo.
It arrives late.
You only know an ad is a winner after watching it run. By the time it gets copied, it's already wearing out.
Science in service of creativity
We start from your customers.
What they go through, what they feel, what they already believe. We decide what to tell them, and why they should believe it. The idea grows from there, which is why it belongs to you alone.
Your customer reviews“Good, but I expected it to be simpler.”
Your customer service“Does it also work if…?”
The comments“Has anyone actually tried it?”
The forums“Between the two, which one would you pick?”
Your sales team“They all hesitate at the same moment.”
Case studies
Ads that pay off.
More ideas tested, a budget more than doubled.
Overturning a misconception about a cooking robot.
Bringing down the cost per customer, and holding it all year.
The eight ways
One idea
per ad.
Each ad tells your product's story in a different way. Here's what it looks like for our clients.
What you get
From the idea to the file, ready to run.
Eight ideas
Each one takes a different angle on your customers.
Actors
Cast and directed by the people who wrote the idea.
A real shoot
On camera, in our studios or elsewhere if needed.
Every format
Vertical, square and 4:5, subtitled, ready to run.
The rights
Included, with no time limit.
Four weeks
One kickoff meeting, then we take care of the rest.
- 01We listen
- 02We write eight ideas
- 03You read them
- 04We shoot
- 05You receive them
Always included: we explain every choice, and we look at what's working together.
Questions
Before the call.
Why eight different ideas?+
An ad wears out when people see it too often. Eight different ideas last longer than thirty versions of the same idea, and each one teaches you something about your customers.
We already make our ads in-house.+
Keep that strength for the day to day: you're fast and close to your numbers. We bring perspective, and the ideas that are easier to find from the outside.
Do you know my industry?+
We start from your customers, not from the habits of your category. That's how we go from a cooking robot to dog food with the same method, and say what nobody in your industry has said yet.
What happens to the rights?+
They're included, with no time limit. An ad that works costs you nothing more the following month.
How does the call work?+
We go through the ads you're running today together, count how many different ideas they tell, and tell you what we'd do.
Let’s talk
Show us
your ads.
A call with the team that will write yours. We look at what you're running, and tell you what we'd do.
Book a call →