The client and the challenge
The Nice Côte d'Azur Chamber of Commerce supports the territory's businesses every day. But like many institutions, it faced a paradox: an essential mission, concrete actions, and a voice that carried little. Press releases and events reach those already convinced. How do you exist in entrepreneurs' daily lives, including those who never walk through the Chamber's door? An institution does not start with a community. It starts with a mission, a territory, and no audience.
What we understood
An institution does not need to buy attention through one-off campaigns. It needs a reason to be followed, and a pace that holds. In other words: a media. Not one more corporate video, but a recurring, embodied format, with real guests and real conversations, that people await and share.
What we did
We designed CCI Talk from A to Z: the editorial line, the format, guest selection with the Chamber's teams, the set in our studios on the promenade des Anglais, filming, editing, packaging. Then the work that separates a show from a media: every long episode is cut into short vertical formats to reach the audience where it is, on social platforms, in the moments it is available. The show lives twice: on its channel, and in fragments in the feeds of the territory's entrepreneurs. Everything is produced in-house: concept, set, filming, editing, versions, distribution. One team, one standard.
An institution does not need to buy an audience. It needs a reason to be followed, and a pace that holds.
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