30 pages that tell the truth.
Every link in your acquisition chain is scored, benchmarked against your market averages and commented: what holds up, what leaks, and in what order to fix it. All debriefed live in 45 minutes.
The audit is yours, whether you work with us afterwards or not. Its price is deducted from your first month of collaboration.
Full audit · [Your company]
30-page report · advertising, creative, product, website
Four links, about thirty checkpoints
Each checkpoint is measured in your accounts, compared to your market average, then scored. The sum gives your score per link, and the map of your priorities.
Advertising
- Marketing mix: number of active traffic channels
- Campaign typologies in use
- Structure: cold, warm, hot traffic, loyalty
- Audience coverage
- CPM: cost per 1,000 impressions
- CPA: customer acquisition cost
- ROAS: return on ad spend
- Tracking: conversion event reporting
- Frequency on cold and hot traffic
Creative
- CTR: click-through rate on your ads
- Hook rate: scroll-stopping rate
- Hold rate: share of viewers who stay
- Diversity of concepts
- Diversity of creative formats
Product
- Average order value
- Retention: customers who buy again within a year
- LTV: customer lifetime value
- Customer reviews: social, Trustpilot, website
- Cohorts: time before the second purchase
Website
- Purchase conversion rate
- Add-to-cart rate
- Checkout initiated vs add-to-cart ratio
- Purchase vs checkout initiated ratio
How your audit unfolds
You open the doors
Read-only access to your ad accounts and analytics: everything stays confidential, nothing is modified.
We measure, compare, score
Every checkpoint is read in your accounts and confronted with your market averages. The gaps tell where your money goes.
We debrief everything
A 45-minute video presentation, the 30-page report handed over at the end, and your priorities ranked by impact.